Office no: 013 745 7169

E-mail: judy@haps.co.za

Accounts: queries@haps.co.za


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Website Optimisasion or SEO


WHY IS IT WEB OPTIMISATION SO IMPORTANT?

There are billions of websites "out there" - and yours is just one of them. You need to be found and listed by major search engines so that you can be listed on the front page. If not, potential buyers will be finding other websites and visiting them. Very few visitors go past the first 3 pages of the search engine listings - if that!. So, if your 're not there, they won't visit your site. As simple as that!

HOW YOUR WEBSITE IS OPTIMISED IS OF MAJOR IMPORTANCE

This is a job for the experts! There are billions of websites out there! You need to be in the top 10 on major search engines such as Google, Yahoo, MSN, AOL etc.


How do you get there?

This is a job for an expert. Most amateur web designers simply do not have the skills to optimise a website so that the search engines can find THEIR particular website out of the billions that are out there.

There is just no way that you can compete against the professionals who do this optimisation for a living. It takes skill, knowledge - and yes, a certain amount of lucky guesswork in order to optimise a website so that it appears in the top ten of Google, Yahoo etc.

Designers usually make no claims of ensuring optimisation and submission to search engines for any website they design.

This is where Ultra Quick Host is diffrent

For any website that we design for you - even the most budget-priced website - we fully optimise and submit to all major search engines - free of charge! We have the most remarkable success rate.

Take a look at these stats and check them out yourself

Type the following keywords into the search engines for just some of our recently launched site! They will amaze you!

WEBSITE NAME

www.mpumalangahappenings.co.za
www.crownedeaglelodge.co.za
www.peacehavenlodge.co.za
www.dimensionsa.com
www.swazilandhappenings.co.za

SEARCH TERM

mpumalanga places to see
b & b nelspruit
b & b nelspruit
microsoft computer training south
B & B swaziland

SEARCH ENGINE

Google
Google
Google
Google
Google

TOP TEN PLACES

No 1 out of 372,000
84 out of 213,000
4 out of 490,000 results
No 1 of 13,200,000
No 2, 3, 4 of 82,200,000

Link popularity and page rank - Website Marketing

An Ultra Quick Host hosting package includes 25 free page rank / link popularity boosting links...

Link popularity, one of the most important aspects of search engine promotion practices, refers to the quantity

and quality of links on other websites that point to your site.

All the top search engines take into account the number of links pointing towards a site as a measure of its

popularity when calculating relevance - the more incoming links, the more popular the site must be.

As far as the search engine is concerned, if a site is popular it must be relevant. Most search engines, especially

Google consider inbound links as "votes" for your site.

Think of a link from site A to site B as a vote for site B by site A.

If site A is a well ranked, popular site on a related subject to site B, it will be given a higher "weight" by the search

engine than would a link from a site devoted to an unrelated subject and with a low ranking.

Links to your site from other, highly ranked sites will contribute considerably to the ultimate ranking of your site

on the search engines.

Ultra Quick Host will identify local and international websites and arrange reciprocal links that will be classified by

the search engines as good "votes" for your business.

From The horse's mouth! GOOGLE - Page rank explained

  • PageRank relies on the uniquely democratic nature of the web by using its vast link structure as an indicator of an individual page's value. In essence, Google interprets a link from page A to page B as a vote, by page A, for page B.

  • But, Google looks at more than the sheer volume of votes, or links a page receives; it also analyzes the page that casts the vote. Votes cast by pages that are themselves "important" weigh more heavily and help to make other pages "important."

  • Important, high-quality sites receive a higher PageRank, which Google remembers each time it conducts a search. Of course, important pages mean nothing to you if they don't match your query. So, Google combines PageRank with sophisticated text-matching techniques to find pages that are both important and relevant to your search.

  • Google goes far beyond the number of times a term appears on a page and examines all aspects of the page's content (and the content of the pages linking to it) to determine if it's a good match for your query.